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Professional Experience
MIT Ventures Incubator - Silicon Valley | Washington DC | Dakar
Managing Partner

MIT Ventures is an organization that designs and incubates solutions in the ad tech, programmatic, mobile and digital media spaces.
  • ​Manage relationships with ad agencies, ad networks, digital media influencers, investors and Ad Ops leaders.
  • Develop innovative programmatic and data analytics solutions for ad agencies and Fortune 500 clients.
  • Apply Silicon Valley-inspired concepts to create unique ad tech, mobile and digital marketing technologies.
  • Coach, mentor and inspire young ad tech entrepreneurs and startups evolving in the digital space.

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Quake Marketing - Las Vegas | New York | Miami Beach (site)2012 to 2015
Head of Digital and Marketing Operations

Quake Marketing is a global marketing company that operates a network of over 2,000 websites and that is headquartered in Las Vegas with offices in Miami Beach and New York. 
  • Managed and optimized programmatic campaigns using platforms powered by Appnexus, DFA/DFP and LiveRail.
  • Developed CPM, CPC and Pre-Roll optimization strategies for ad agencies and Fortune 500 clients.
  • Successfully trained Ad Trafficking staff and built innovative Ad Ops workflow process.
  • Responsible for Standard Operating Procedures, data analytics, reporting and invoicing.

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P. Global Ventures - Washington DC (site)2012 to present
Head of Innovation & Digital Ad Operations

In charge of company's digital startup operations and upcoming Twitter-powered mobile network.   Conceived and beta-tested an incremental mobile gaming solution with innovative digital ad capabilities.
  • Developped long-term strategy for monetizing network campaigns using DoubleClick for Publishers.
  • Identified digital advertising opportunities and evaluate innovative digital solution providers (Solbright, HootSuite, SocialFlow, SproutSocial).
  • Managed relationships with creative agencies, vendors, investors, digital partners and contractors.
  • Invented AdPacing, an ad forecast algorithm for an Online Campaign Pacing mobile application geared towards the needs of digital ad sales professionals.
  • Wrote network’s Digital Media Plans including Marketing and Financial Plans (SWOT, Break-Even Analysis, P/L and Cash Flow projections).

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Gannett – Detroit, Michigan (site)     2008 to 2011
Advertising Operations Manager 

Responsible for the launch, management and optimization of company’s large-scale digital advertising campaigns on Yahoo.com, the world’s 4th most visited Website (60 million visitors per day), and other major sites.

  • Trafficked and managed online and mobile advertising campaigns using Yahoo’s APT ad serving platform, DoubleClick, AdTech’s Helios and other campaign management platforms and workflow solutions.
  • Analyzed multi-million dollar campaign performance metrics for Fortune 500 advertisers including Mercedes, Lincoln Mercury, McDonalds, Comcast, GMAC and Staples using industry-standard web analytics tools.
  • Hired, trained and mentored company’s digital teams including mobile, billing and web coordinators.
  • Developed strategies for monetizing remnant ad campaigns including banner and landing page A/B testing, M/V testing and optimization for Freep.com and Detnews.com.
  • Successfully led company’s ad system replacement project and Helios deployment across five web properties.

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Institute for Spiritual and Cultural Advancement – Fenton, Michigan2004 to 2008
Senior Digital Project Manager 

Managed all technical and digital projects including company’s digital advertising endeavors and Websites. 

  • Wrote company’s digital strategic plan and managed digital publishing projects using Ingram’s Lightning Source platform, Photoshop and Acrobat Distiller.
  • Managed email marketing initiatives using Constant Contact’s email marketing platform to drive repeat traffic.
  • Designed and maintained international websites using Homestead LPX, FrontPage, Joomla and Wordpress.

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Sununet – Washington DC2000 to 2004
Online Project Manager / Digital Marketing Manager

  • Successfully designed, managed and launched innovative digital products including the Wokthan community portal, Sununet.com, and the strategic marketing relationship with Seneweb.com.

Digital Ad Operations
Ali Diallo
Digital Ad Operations Expert
Leveraging Ad Ops Data to Power Intelligent Decision Making