Digital Ad Ops Projects

  • Managed and optimized digital advertising Yahoo campaigns for top national clients including Mercedes, Lincoln Mercury, McDonalds, Comcast, GMAC and Staples.
  • Served as Project Manager for the digital implementation of’s advertising alliance with Gannett.
  • Served as Product Champion for’s digital ad products in Michigan.
  • Developed’s Digital Alliance Training Workbook and trained 200 plus multimedia Account Executives.
  • Developed landing page and ad campaign reports for banners trafficked on
  • Streamlined’s Behavioral Targeting (BT) lists for ad campaign optimization.
  • Managed and owned the Gannett/Yahoo’s Digital Sales Pipeline Report for the Michigan market. (Gannett, The New York Times, Heist Corporation, Tribune):

  • Served as Project Manager for the technical and digital implementation of QuadrantOne with Gannett Michigan.
  • Served as Technical Manager for Online Inventory Analysis projects.
  • Developed Gannett’s Ad Impression Inventory Forecast Reports.
  • Managed’s ad initiatives on Gannett Michigan’s Web properties. and

  • Trafficked, managed and optimized local advertising campaigns for top clients including Blue Cross Blue Shield, Motor City Casino, AOL, Bank of America, JCPenney and Land Rover.
  • Prepared Gannett’s monthly Digital Cost-Revenue and eCPM reports for Senior VP of Digital Marketing.
  • Served as Project Manager for Gannett’s Odyssey template deployment on and
  • Developed Banner and Landing Page optimization strategies for and
  • Wrote 2008, 2009, 2010 and 2011 Online Advertising Training programs and Standard Operating Procedures.
  • Built and deployed an Online Advertising Forecast Calculator using Excel’s Boolean Logic.

  • Served as Ad Project Liaison and Digital Ad Manager for the successful transition of the site to a CMS.
  • Developed Digital Sell-Through Reports for senior management.
  • Successfully tested and deployed High Impact ad units on site (Expandable Flash, Billboard, and Reskin).
  • Managed all digital advertising opportunities and landing page deployment for the site.
  • Developed strategy for monetizing remnant ad campaigns.

Gannett Michigan’s Helios Ad System Replacement:

  • Served as Project Manager for company’s ad system replacement across five Web properties.
  • Successfully led team of Web developers and Digital Specialists in deploying complex algorithm and tracking codes on sites.
  • Successfully tested and deployed agency DoubleClick tags.

Mobile Advertising (iPhone and Blackberry):

  • Launched and managed Gannett’s mobile ad campaigns using Ad Marvel’s Mobile Analytics platform.
  • Assisted Digital Sales Teams in understanding, selling and optimizing mobile advertising.

Detroit Horizon’s Social Media Platform:

  • Conceptualized and developed Gannett’s Detroit Horizon Project and Websites ( and
  • Developed Detroit Horizon as a digital training platform that uses on-demand training and social media to provide a unique learning experience called social learning.
  • Built Detroit Horizon’s Website using Homestead LPX and various social media building platforms.

Constant Contact (Email Marketing):

  • Managed and deployed email marketing campaigns using Constant Contact’s marketing system.
  • Analyzed email campaign results and provided solutions to reduce bounce rates.

Phoenix Labs:

  • Currently serving a consulting appointment in Digital Media and Strategic Projects at Phoenix Labs, a division of Phoenix Global Ventures
  • Manage company’s strategic deployment and implementation of upcoming mobile app and social media platform.
  • Oversee company’s digital marketing strategy and advertising initiatives on three continents.
  • Conceptualize creative web ideas and social media programs translating into market penetration and ROI.
  • Manage international team of 20 marketing and communication employees including web designers, social media experts, editors, advertising consultants and editorial managers.
  • Wrote company’s 80 page Digital Strategic Plan including Marketing and Financial Plans (SWOT, Break-Even Analysis, P/L and Cash Flow projections).
Ali Diallo
Digital Ad Operations Expert
Leveraging Ad Ops Data to Power Intelligent Decision Making