- Managed and optimized digital advertising Yahoo campaigns for top national clients including Mercedes, Lincoln Mercury, McDonalds, Comcast, GMAC and Staples.
- Served as Project Manager for the digital implementation of Yahoo.com’s advertising alliance with Gannett.
- Served as Product Champion for Yahoo.com’s digital ad products in Michigan.
- Developed Yahoo.com’s Digital Alliance Training Workbook and trained 200 plus multimedia Account Executives.
- Developed landing page and ad campaign reports for banners trafficked on Yahoo.com.
- Streamlined Yahoo.com’s Behavioral Targeting (BT) lists for ad campaign optimization.
- Managed and owned the Gannett/Yahoo’s Digital Sales Pipeline Report for the Michigan market.
QuadrantOne.com (Gannett, The New York Times, Heist Corporation, Tribune):
- Served as Project Manager for the technical and digital implementation of QuadrantOne with Gannett Michigan.
- Served as Technical Manager for Online Inventory Analysis projects.
- Developed Gannett’s Ad Impression Inventory Forecast Reports.
- Managed QuadrantOne.com’s ad initiatives on Gannett Michigan’s Web properties.
Freep.com and Detnews.com:
- Trafficked, managed and optimized local advertising campaigns for top clients including Blue Cross Blue Shield, Motor City Casino, AOL, Bank of America, JCPenney and Land Rover.
- Prepared Gannett’s monthly Digital Cost-Revenue and eCPM reports for Senior VP of Digital Marketing.
- Served as Project Manager for Gannett’s Odyssey template deployment on Freep.com and Detnews.com.
- Developed Banner and Landing Page optimization strategies for Freep.com and Detnews.com.
- Wrote 2008, 2009, 2010 and 2011 Online Advertising Training programs and Standard Operating Procedures.
- Built and deployed an Online Advertising Forecast Calculator using Excel’s Boolean Logic.
- Served as Ad Project Liaison and Digital Ad Manager for the successful transition of the site to a CMS.
- Developed Digital Sell-Through Reports for senior management.
- Successfully tested and deployed High Impact ad units on site (Expandable Flash, Billboard, and Reskin).
- Managed all digital advertising opportunities and landing page deployment for the site.
- Developed strategy for monetizing remnant ad campaigns.
Gannett Michigan’s Helios Ad System Replacement:
- Served as Project Manager for company’s ad system replacement across five Web properties.
- Successfully led team of Web developers and Digital Specialists in deploying complex algorithm and tracking codes on sites.
- Successfully tested and deployed agency DoubleClick tags.
Mobile Advertising (iPhone and Blackberry):
- Launched and managed Gannett’s mobile ad campaigns using Ad Marvel’s Mobile Analytics platform.
- Assisted Digital Sales Teams in understanding, selling and optimizing mobile advertising.
Detroit Horizon’s Social Media Platform:
- Conceptualized and developed Gannett’s Detroit Horizon Project and Websites (www.DetroitHorizonProject.com and www.DetroitHorizon.com).
- Developed Detroit Horizon as a digital training platform that uses on-demand training and social media to provide a unique learning experience called social learning.
- Built Detroit Horizon’s Website using Homestead LPX and various social media building platforms.
Constant Contact (Email Marketing):
- Managed and deployed email marketing campaigns using Constant Contact’s marketing system.
- Analyzed email campaign results and provided solutions to reduce bounce rates.
- Currently serving a consulting appointment in Digital Media and Strategic Projects at Phoenix Labs, a division of Phoenix Global Ventures
- Manage company’s strategic deployment and implementation of upcoming mobile app and social media platform.
- Oversee company’s digital marketing strategy and advertising initiatives on three continents.
- Conceptualize creative web ideas and social media programs translating into market penetration and ROI.
- Manage international team of 20 marketing and communication employees including web designers, social media experts, editors, advertising consultants and editorial managers.
- Wrote company’s 80 page Digital Strategic Plan including Marketing and Financial Plans (SWOT, Break-Even Analysis, P/L and Cash Flow projections).
Digital Ad Operations Expert
Leveraging Ad Ops Data to Power Intelligent Decision Making