Technologies & Skills
Digital Advertising Operations

DoubleClick Dart (DFP, DFA), Flash, Eyeblaster, Omniture, Mediaplex, JavaScript, Omniture, Pointroll, Third Screen Media, AdMarvel, APT, AdTech Helios, Photoshop, HTML, Volusion, Google AdSense; AdWords; Analytics, Forecasting, Inventory Management, Boolean Logic, Network Optimization, Yield Analysis, Ad Tagging, Mobile, Video, CPM, CTR, Campaign Management,  Behavioral Targeting, Geo-Targeting, Retargeting, Interstitial, Roadblock, Pencil/Launchpad, Pre-Roll Video, Floater-To-Fix, Microsoft Word, Excel, Access, Outlook, SharePoint, Homestead LPX, FrontPage, Joomla, Wordpress, 5PM Project Management.

Marketing & Financial Management

Expertise in Strategic Marketing Plan Development: Market Segmentation, Digital SWOT, Ansof Matrix, Strategic Scoreboard, Brand Essence Wheel, The Three Levels of Rhetorical Persuasion, the Digital Doppler Effect.  Extensive knowledge of the Four P’s of the Marketing Mix (Product, Price, Place, Promotion). 
Strong financial Skills: P/L calculations, Balance Sheet and Cash Flow projections, Break-Even analysis.

Business Development & Entrepreneurship

Strategic Planning, Digital Innovation, Startup Development Process, Strong Business Development Skills, International Market Capitalization. Perfectly bilingual: French & English.  Proven ability to cultivate productive relationships with key decision makers and external stake holders. 
Team Management, Concept Engineering, Business Engineering, Process Improvement, Change Impact Analysis, Organization Design.
High Level Executive Networking Skills at the International Level, Brand Value Creation, Capital Investment and Project Evalulation.
Project Management and Information Management certified.







Digital Ad Operations
Ali Diallo
Digital Ad Operations Expert
Leveraging Ad Ops Data to Power Intelligent Decision Making